Ad Spend Trends by Medium

Image Credit: Skynet

Curated by Paul Helmick

This article examines US advertising expenditure across various media in the first quarter of 2015. It identifies trends that may impact marketing strategies.

Paul’s Perspective:

Understanding where advertising dollars are being allocated can provide a strategic advantage in planning your marketing efforts. It’s a reflection of consumer behavior and technological advancements, which are crucial variables in the success of contemporary business strategies.

Key Points in Article:

  • Television continues to command the largest share of ad spend.
  • Digital ad spending is on the rise, signaling a shift in marketer focus.
  • Print media has seen a decline, consistent with digital’s growth.

Strategic Actions:

  1. Analyze expenditure patterns in advertising by medium.
  2. Observe how digital trends influence market strategies.
  3. Adjust marketing plans to align with current spending trends and forecasts.

Dive deeper > Full Story:

The Bottom Line:

  • This article examines US advertising expenditure across various media in the first quarter of 2015.
  • It identifies trends that may impact marketing strategies.

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