CMOs Value Strategic Insight But Seek Digital Marketing Aid

Image Credit: Skynet

Curated by Paul Helmick

Chief Marketing Officers (CMOs) are confident in their strategic abilities yet they identify digital marketing as an area requiring the most support.

This reflects the evolving landscape of marketing where digital skills are increasingly vital.

Paul’s Perspective:

The article pinpoints a critical junction in modern marketing—while CMOs possess overall strategic prowess, the need for advancement in digital strategies underscores the drastic shift in the discipline. It’s a call to action for executives to bolster their digital acumen in an increasingly online world.

Key Points in Article:

  • CMOs highlight a gap in digital marketing skills despite strategic expertise.
  • The marketing field is rapidly shifting towards digital proficiency as a core competency.
  • Effective digital marketing strategies are a key determinant of business success.

Strategic Actions:

  1. Identify specific areas within digital marketing where support is needed.
  2. Assess current levels of digital expertise among marketing teams.
  3. Invest in training and resources to bridge the digital skills gap.

Dive deeper > Full Story:

The Bottom Line:

  • Chief Marketing Officers (CMOs) are confident in their strategic abilities yet they identify digital marketing as an area requiring the most support.
  • This reflects the evolving landscape of marketing where digital skills are increasingly vital.

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