Digital Marketers’ Strategies for Visual Content

Image Credit: Skynet

Curated by Paul Helmick

Visual content is crucial in digital marketing strategies, influencing engagement and consumer interaction.

Understanding its use can significantly enhance a brand's online presence.

Paul’s Perspective:

This article underscores the undeniable power of visual content in the digital space. Its ability to drive engagement and tell a brand’s story effectively makes it a non-negotiable component of any successful marketing campaign.

Key Points in Article:

  • 65% of senior marketing executives believe visual assets are core to brand story communication.
  • Content with relevant images gets 94% more views than content without relevant images.
  • Video content is projected to claim more than 80% of all web traffic by the end of the year.
  • Social media platforms like Instagram and Pinterest rely heavily on visual content, affecting brand strategies.

Strategic Actions:

  1. Assess current marketing strategy for visual content integration.
  2. Adopt various forms of visual media, such as images and videos, within content marketing efforts.
  3. Measure and analyze the impact of visual content on engagement and conversion rates.

Dive deeper > Full Story:

The Bottom Line:

  • Visual content is crucial in digital marketing strategies, influencing engagement and consumer interaction.
  • Understanding its use can significantly enhance a brand’s online presence.

Ready to Explore More?

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