100 Million Hours of Video are Watched Daily on Facebook

Image Credit: Skynet

Curated by Paul Helmick

Facebook users now watch over 100 million hours of video every day on the platform. This underscores the growing significance of video content in social media strategies.

Paul’s Perspective:

This article illuminates the massive, often untapped potential of video content within digital marketing. It’s evidence that video is not just a trend but a critical component of thriving on social media. Businesses ignoring this are missing out on significant engagement opportunities.

Key Points in Article:

  • The immense daily video watch time reflects user engagement trends.
  • Businesses are urged to prioritize video content to tap into this engagement.
  • Video posts have higher organic reach compared to other types of content.

Strategic Actions:

  1. Understand current video consumption trends on social media.
  2. Integrate video content into your marketing strategy.
  3. Monitor engagement and reach metrics for video content.
  4. Adapt content to what resonates with your target audience.
  5. Evaluate ROI of video marketing efforts and adjust accordingly.

Dive deeper > Full Story:

The Bottom Line:

  • Facebook users now watch over 100 million hours of video every day on the platform.
  • This underscores the growing significance of video content in social media strategies.

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