Average Adult Media Consumption Nears Half a Day

Image Credit: Skynet

Curated by Paul Helmick

A report reveals that adults are spending close to half of their day interacting with media.

This trend underscores the pervasiveness of digital and linear media in daily life.

Paul’s Perspective:

Understanding this media consumption trend is pivotal for businesses shaping their marketing strategies, as it informs where and how to best capture the attention of target audiences immersed in digital and linear media almost constantly.

Key Points in Article:

  • The report details an average daily media use of nearly 12 hours among adults.
  • Incremental year-over-year increases in media consumption are highlighted.
  • Factors contributing to this rise include new technology adoption and media multitasking.

Strategic Actions:

  1. Examine the report’s detailed breakdown of daily media use averages.
  2. Review the historical increase in media consumption year over year.
  3. Analyze the factors contributing to higher media engagement.

Dive deeper > Full Story:

The Bottom Line:

  • A report reveals that adults are spending close to half of their day interacting with media.
  • This trend underscores the pervasiveness of digital and linear media in daily life.

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Our team has keen insights on leveraging these media consumption behaviors to enhance your digital strategy. Let’s navigate this landscape together for your brand’s reach and growth.