B2B Industry’s Content Marketing Insights

B2B Industry’s Content Marketing Insights

Paul’s Perspective: The shift in B2B buyer behavior towards online research and content consumption demands a strategic content marketing approach that aligns with preferences and pain points, driving growth and competitive advantage. Key Points in Article:...
Email Dominates Mobile Usage

Email Dominates Mobile Usage

Paul’s Perspective: Understanding the dominance of mobile for email consumption is critical for businesses. It informs a strategic approach to email marketing that necessitates mobile optimization to stay competitive and meet customer expectations on the go. Key...