by Paul Helmick | Marketing
Paul’s Perspective: In a competitive marketplace, a compelling story can set your sales pitch apart, making it more persuasive and memorable. Understanding the elements of effective storytelling can transform how you present your products or services, driving...
by Paul Helmick | Business
Paul’s Perspective: This article is crucial for new business owners as it details customer math, a vital concept for understanding how various customer metrics impact financial success. Grasping these numbers can drive smarter business decisions and improve...
by Paul Helmick | Marketing
Paul’s Perspective: As local businesses pivot towards digital mediums to better engage with their audiences, understanding these trends becomes crucial for staying competitive. This shift not only reflects consumer preferences but also offers actionable insights...
by Paul Helmick | Marketing
Paul’s Perspective: This article is invaluable for understanding the evolving social media landscape and how it can affect your marketing strategies. Keeping up with these trends can help you stay competitive and ensure your marketing efforts are both effective...
