by Paul Helmick | Marketing
Paul’s Perspective: Understanding the shift in marketing spend towards digital avenues is critical for business success. It signifies where consumer attention is and how to best allocate resources for maximum return on investment. Key Points in Article:...
by Paul Helmick | Business
Paul’s Perspective: Recognizing the distinguished figures in the West Virginia healthcare hall of fame is vital not only for honoring their achievements but also for understanding how their innovations have shaped current health care practices. Their legacies...
by Paul Helmick | Business
Paul’s Perspective: Understanding the education levels across age groups provides valuable insights into the evolving landscape of the workforce. As a business leader, it’s imperative to recognize these trends for strategic planning and talent management....
by Paul Helmick | Business
Paul’s Perspective: This piece drives home a pressing issue in the modern workforce landscape: the mismatch between educational qualifications and job requirements. If left unchecked, the underutilization of skills may lead to a broader questioning of higher...
by Paul Helmick | Marketing
Paul’s Perspective: In a marketplace where attention is currency, this article sheds light on the evolving dynamics of consumer engagement on social media. It offers business leaders essential data to steer their strategy in an environment where being informed...
