by Paul Helmick | Marketing
Paul’s Perspective: In an online environment saturated with content, Facebook videos offer a dynamic avenue for small businesses to amplify their message and connect intimately with their audience. Understanding how to leverage this medium effectively can result...
by Paul Helmick | Business
Paul’s Perspective: This article underscores a transformative moment for both West Virginia and its university, as the colossal energy investment not only symbolizes confidence in the region’s growth potential but also marks an exciting chapter for local...
by Paul Helmick | Marketing
Paul’s Perspective: Understanding the landscape of digital consumption and social media is vital. It informs the strategies businesses must adopt for effective online engagement and advertising. Key Points in Article: Discussion of smartphone user growth and...
by Paul Helmick | Technology
Paul’s Perspective: This comparative review is pivotal for business leaders overseeing IT strategy, as it equips them with the nuances of picking a cloud storage solution that’s aligned with their organization’s needs—crucial for cost-saving and...
by Paul Helmick | Business
Paul’s Perspective: Understanding the opioid crisis is critical for adopting effective strategies that can save lives and improve the quality of public health. This article sheds light on a significant social issue that has ripple effects across various sectors,...