by Paul Helmick | Marketing
Paul’s Perspective: Understanding the dynamic role of video throughout the customer journey is crucial for crafting targeted content that nurtures leads and drives conversions. As business leaders, staying ahead of digital engagement trends like this can create...
by Paul Helmick | Marketing
Paul’s Perspective: This article reveals the significant market shift towards digital platforms, which is pivotal for businesses looking to allocate their marketing budgets effectively. Understanding where ad revenues are being spent can provide a competitive...
by Paul Helmick | Technology
Paul’s Perspective: The relentless pursuit of inclusivity in technology is crucial. Google Maps’ updated feature exemplifies how digital advancements can profoundly impact daily life, specifically for those often underserved by tech innovations. Key Points in...
by Paul Helmick | Technology
Paul’s Perspective: The expansion of Alexa’s skill set is not just a numerical milestone; it’s indicative of the voice assistant’s growing integration into our daily routines and its potential to redefine user experiences. The fact that...
by Paul Helmick | Marketing
Paul’s Perspective: Digital channel ROI is pivotal for resource allocation in marketing budgets. This article is essential as it aligns strategic investments with channels proven to deliver the best returns. Key Points in Article: Search engine marketing stands...
