by Paul Helmick | Marketing
Paul’s Perspective: Understanding the complex relationship between B2B marketers and marketing technology is pivotal. Despite evident benefits, the hurdles they encounter in implementation can be significant, hinting at the necessity for specialized guidance to...
by Paul Helmick | Marketing
Paul’s Perspective: Understanding user behavior on social media is crucial for businesses to effectively engage their target audience. The article delves into essential data that can shape impactful marketing strategies, addressing the ‘why’ and...
by Paul Helmick | Marketing
Paul’s Perspective: This article is crucial as it offers a comprehensive guide for marketers to measure and compare their Facebook ad campaigns against industry averages—vital for strategic adjustments and ROI improvements. Key Points in Article: Analysis...
by Paul Helmick | Business
Paul’s Perspective: The stark difference in success rates between in-person and email requests underscores the profound impact of human interaction in persuasion and decision-making. Companies looking to improve engagement and outcomes should consider this...
by Paul Helmick | Marketing
Paul’s Perspective: Understanding where small businesses are allocating their digital marketing resources is crucial for prioritizing your own efforts. Seeing what channels are performing well for others can help inform where to best invest your time and budget...
