Top Digital Platforms for Optimal ROI

by Paul Helmick | Marketing

Paul’s Perspective: Digital channel ROI is pivotal for resource allocation in marketing budgets. This article is essential as it aligns strategic investments with channels proven to deliver the best returns. Key Points in Article: Search engine marketing stands...

Facebook Hiring Focus: Traits Tech Giant Seeks in Engineers

by Paul Helmick | Technology

Paul’s Perspective: Understanding the criteria that industry leaders like Facebook employ for hiring can provide valuable benchmarks for all companies. These insights can shape the way businesses approach their own hiring processes to secure talent capable of...

Machine learning on Googles Cloud Platform

by Paul Helmick | Video

This is from the keynote at the O’Reilly Artificial Intelligence Conference in New York 2017 It outlines all of the, practically free, tools that Google is sharing with developers Incredible resources are available today to concept and scale a new generation of...

21% of Windows Users Consider Switching to Mac

by Paul Helmick | Technology

Paul’s Perspective: This article’s scrutiny of platform loyalty highlights a pivotal shift that could influence market dynamics. Business leaders and tech managers should heed these insights to align their IT strategies with emerging user preferences. Key...

Why you should define your fears instead of your goals | Tim Ferriss | TedTalk

by Paul Helmick | Video

Here is a great talk by Tim Ferris, on a very practical way to develop, what he calls it an ‘operating system for thriving in high-stress environments’ He really starts off sharing some personal challenges that lend some great perspective and background to...