The integration of digital devices influences a significant portion of in-store sales in the US.
This connection highlights the merging landscape of retail and technology.
Article Topics: Business | Marketing | Technology
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B2B Firms’ AdWords Spend and Its ROI
This article explores the return on investment for B2B companies investing in AdWords.
It highlights the factors influencing ROI and benchmarks for comparison.
CMOs Leaving Their Posts at Increased Rate
Chief Marketing Officers are vacating their roles more frequently, signaling a shift in the marketing landscape.
The trend underscores the evolving expectations and challenges faced by today’s marketing executives.
Facebook’s Growing Dominance in Content Sharing
Facebook’s rise as the prime content-sharing platform underscores its influence in digital marketing.
The platform’s dominance is shaping how businesses strategize their content dissemination.
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Discover key trends predicted to shape the future of email marketing.
Understand the strategic implications these could have on your campaigns.
Dunbar’s Numbers Reevaluated in New Study
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It provides new insights on how many relationships individuals can comfortably maintain.
Email Leads SMB Retail Customer Acquisition
For small and midsize retailers, email marketing stands as the most effective digital tool for customer acquisition and retention.
The tactic proves more successful than social media, company websites, and display ads.
Sales Strategies in the Digital Era
Effective sales tactics have evolved with the digital age, focusing on personalized customer experiences.
This transition necessitates an understanding of new digital tools and platforms.
50 Overused Cliches to Avoid in Writing
The article delivers a critical look at the overuse of cliches in professional communication.
It urges readers to abandon these hackneyed phrases for clear, original expression.
Facebook’s News Feed Likely All Video in 5 Years
A Facebook executive forecasts a significant shift in the platform’s News Feed content, projecting a predominantly video-based medium within five years.
This shift underscores the growing importance of video content in engaging users on social media.
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Discover the optimal ad sizes and specifications for advertising across various social platforms.
This quick reference aids in creating effective social media ad campaigns.