Over 1,000 concise articles capturing the most valuable insights for executives, owners, and leaders.
A Facebook executive forecasts a significant shift in the platform’s News Feed content, projecting a predominantly video-based medium within five years.
This shift underscores the growing importance of video content in engaging users on social media.
Discover the optimal ad sizes and specifications for advertising across various social platforms.
This quick reference aids in creating effective social media ad campaigns.
A forecast on hiring trends reveals a growth in demand for marketing and advertising professionals.
Specialized skill sets in digital and content marketing are particularly sought after.
The article examines the effectiveness of email marketing versus social media for businesses.
It highlights the unique advantages each platform offers in a digital strategy.
Determining the optimal sending frequency for emails is crucial for read rate success.
Excessively frequent emails can lead to diminishing returns.
A significant 44% of American adults now read news on Facebook.
This highlights the social platform’s growing role in the distribution of news.
Google’s substantial influence on global media spend has reached 12%.
This positions the company as a dominant player in the advertising landscape.
Chief Marketing Officers (CMOs) express a strong sense of confidence in their strategic thinking capabilities.
However, they acknowledge the need for more assistance in the realm of digital marketing.
Chief Marketing Officers (CMOs) are confident in their strategic abilities yet they identify digital marketing as an area requiring the most support.
This reflects the evolving landscape of marketing where digital skills are increasingly vital.
This article identifies the most prioritized activities by smartphone users.
It provides insights into the diverse usage patterns and preferences.
The article discusses the rapid evolution of digital marketing and its necessity for business growth.
It outlines strategies for staying competitive in a market dominated by digital channels.
Video marketing can be affordable for small businesses.
This article provides 21 cost-effective strategies to engage audiences.