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5 Must-Know Sales Questions

5 Must-Know Sales Questions

Mastering key questions can dramatically improve sales effectiveness.

This piece explores quintessential queries that drive customer engagement and conversion.

Marketing Chiefs Stressed by Content Volume

Marketing Chiefs Stressed by Content Volume

Marketing leaders are acknowledging the strain posed by the current volume of content necessary for business success.

They express a need for more advanced tools and strategies to manage this influx effectively.

Ad Spend Trends by Medium

Ad Spend Trends by Medium

This article examines US advertising expenditure across various media in the first quarter of 2015. It identifies trends that may impact marketing strategies.

Global Powerhouse Brands Ranked

Global Powerhouse Brands Ranked

The article analyzes the rankings of the world’s most influential brands in 2016.

It highlights how brand power is assessed and which companies are leading the pack.