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Local Businesses Boost Digital Ad Spend

Local Businesses Boost Digital Ad Spend

Local enterprises are increasingly allocating more funds towards digital advertising to reach their target audience more effectively.

This shift signifies the growing importance of online platforms in local marketing strategies.

Top 8 Interview Questions Favored by CEOs

Top 8 Interview Questions Favored by CEOs

This article showcases the critical interview questions top CEOs use to discern potential hires’ true capabilities and fit.

It emphasizes the importance of going beyond conventional questions to unveil a candidate’s problem-solving skills, resilience, and cultural fit.

Top Martech Hurdles for B2B CMOs

Top Martech Hurdles for B2B CMOs

B2B Chief Marketing Officers identify integrating technology and proving ROI as their top challenges in the martech space.

This insight underscores the significance of strategic technology management and effective measurement in marketing success.

Insights I Wish I’d Known

Insights I Wish I’d Known

This article breaks down key learnings that can accelerate one’s career and personal growth.

Understanding these principles early can significantly leverage success.

Preferred Selling Styles in B2B Markets

Preferred Selling Styles in B2B Markets

This article reveals a significant shift in B2B buyer preferences towards consulting and insights-based selling.

Highlighting a growing demand for sellers who can add strategic value beyond the transaction.