Google’s substantial influence on global media spend has reached 12%.
This positions the company as a dominant player in the advertising landscape.
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CMOs Feel Confident in Strategy But Seek Digital Marketing Aid
Chief Marketing Officers (CMOs) express a strong sense of confidence in their strategic thinking capabilities.
However, they acknowledge the need for more assistance in the realm of digital marketing.
CMOs Value Strategic Insight But Seek Digital Marketing Aid
Chief Marketing Officers (CMOs) are confident in their strategic abilities yet they identify digital marketing as an area requiring the most support.
This reflects the evolving landscape of marketing where digital skills are increasingly vital.
Cybersecurity Study Reveals Threats and Opportunities
A recent study highlights increasing cybersecurity threats faced by businesses and the growing market for security solutions.
The report emphasizes the need for robust digital defense strategies in an age of escalating cyber risks.
Smartphone Usage Preferences Ranked
This article identifies the most prioritized activities by smartphone users.
It provides insights into the diverse usage patterns and preferences.
Insights on the Current Digital Marketing Landscape
The article discusses the rapid evolution of digital marketing and its necessity for business growth.
It outlines strategies for staying competitive in a market dominated by digital channels.
21 Budget-Friendly Video Marketing Ideas for SMEs
Video marketing can be affordable for small businesses.
This article provides 21 cost-effective strategies to engage audiences.
Most Popular Email Clients Users Prefer
Understanding popular email clients is crucial for optimizing email marketing strategies.
This knowledge allows for tailored content that increases engagement and conversion rates.
LinkedIn Expands lynda.com Courses to Apple TV
LinkedIn has broadened the accessibility of educational content by integrating lynda.com courses with Apple TV.
This move signifies a shift in how professional learning can be consumed in a more flexible and comfortable environment.
Strategic Programs Shaping Marketing
This article highlights the strategic programs that are set to define the marketing landscape in 2020.
These initiatives are crucial for marketing departments to innovate and stay competitive.
Facebook Messenger Rolls Out Group Calls Feature
Facebook Messenger’s latest update introduces a group calling feature, allowing users to connect with multiple contacts simultaneously.
This enhancement significantly bolsters the app’s communication capabilities and positions Messenger as a more versatile tool for group interactions.
Mobile Use Overpowers PC in One Revealing Chart
The shift to mobile has overtaken PC use, with significant implications for consumer behavior.
The pivotal chart showcases a dramatic transition affecting digital strategies.