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Local Businesses Boost Digital Ad Spend

Local Businesses Boost Digital Ad Spend

Local enterprises are increasingly allocating more funds towards digital advertising to reach their target audience more effectively.

This shift signifies the growing importance of online platforms in local marketing strategies.

Top 8 Interview Questions Favored by CEOs

Top 8 Interview Questions Favored by CEOs

This article showcases the critical interview questions top CEOs use to discern potential hires’ true capabilities and fit.

It emphasizes the importance of going beyond conventional questions to unveil a candidate’s problem-solving skills, resilience, and cultural fit.

Top Martech Hurdles for B2B CMOs

Top Martech Hurdles for B2B CMOs

B2B Chief Marketing Officers identify integrating technology and proving ROI as their top challenges in the martech space.

This insight underscores the significance of strategic technology management and effective measurement in marketing success.